Geisler Company partnered with ERBrains to modernize inventory management, distribution operations, customer pricing, and supplier collaboration through Microsoft Dynamics 365 Business Central. The solution provided real-time inventory visibility, automated replenishment processes, customer-specific pricing management, and integrated customer support capabilities, helping the organization strengthen its commitment to rapid 24-hour delivery across aerospace, defense, and automotive industries.
Geisler Company is a leading industrial distributor based in Livonia, Michigan, specialising in drill bushings, tooling components, and industrial shop supplies. Serving highly demanding industries such as aerospace, defenc, and automotive, the company has built its reputation on product quality, technical expertise, and its ability to deliver products within 24 hours.
As inventory volumes, customer expectations, and operational complexity continued to grow, Geisler required a modern ERP platform capable of supporting high-performance distribution operations while maintaining exceptional service levels.
• Limited Inventory & Warehouse Visibility: Managing a large inventory of tooling components and industrial supplies required greater visibility and control across warehouse, inventory, and distribution operations. • 24-Hour Fulfillment Requirements: Maintaining a commitment to rapid 24-hour delivery demanded highly accurate inventory tracking, efficient order processing, and proactive replenishment strategies. • Complex Customer Pricing Management: High-volume customers, contract-based agreements, and industry-specific pricing structures made manual pricing administration difficult to manage and scale. • Supplier Collaboration & Product Availability Challenges: The organization required stronger supplier coordination to ensure consistent inventory availability, reduce stock shortages, and maintain quality standards across the supply chain. • Inventory Replenishment Optimization: Balancing inventory levels while ensuring product availability required more effective replenishment planning and inventory control mechanisms. • Disconnected Customer Support Processes: Technical support operations functioned separately from order management systems, limiting visibility into customer issues, service requests, and support interactions throughout the customer lifecycle. • Need for End-to-End Operational Visibility: The business required a connected platform capable of integrating inventory, distribution, supplier management, pricing, and customer support processes to improve efficiency and service performance.
• Centralised Distribution & Inventory Management Platform: Implemented Microsoft Dynamics 365 Business Central to unify inventory management, distribution operations, customer pricing, supplier collaboration, and customer support within a single ERP environment. • Advanced Inventory Visibility & Warehouse Control: Introduced real-time inventory management capabilities that provided visibility into stock levels, warehouse locations, and inventory movement across operations. • Bin & Location Tracking: Implemented bin and location tracking functionality to improve warehouse efficiency, inventory accuracy, and order fulfillment performance. • Automated Customer Pricing & Contract Management: Enabled customer-specific pricing and contract management capabilities that automated pricing processes, improved pricing accuracy, and strengthened control over customer agreements. • Supplier Integration & Automated Replenishment: Implemented automated reorder points and supplier integration processes to improve inventory replenishment, reduce stock shortages, and strengthen supply chain reliability. • Integrated CRM & Customer Support Operations: Connected CRM capabilities with order management processes to provide a unified view of customer interactions, technical support requests, service activities, and sales operations. • Improved Cross-Functional Collaboration: Enhanced communication and coordination between sales, operations, warehouse, procurement, and customer support teams through shared access to real-time business information. • Enhanced Customer Experience: Established a connected service environment that improved responsiveness, issue resolution, and overall customer satisfaction while supporting the organization's 24-hour delivery commitment.
The solution delivered Microsoft Dynamics 365 Business Central, advanced inventory management, bin and location tracking, warehouse visibility, customer-specific pricing, contract management, supplier integration, automated replenishment, CRM integration, technical support management, order fulfillment optimization, and operational reporting.
Connected Distribution Management Platform: Established an integrated ERP environment designed to support high-volume inventory operations, distribution activities, and Geisler's commitment to rapid 24-hour order fulfillment. Enhanced Inventory Visibility & Warehouse Operations: Redesigned inventory management processes to improve real-time visibility across warehouse locations, inventory movement, and stock availability while supporting faster order processing. Automated Pricing & Contract Management: Implemented automated customer-specific pricing and contract management capabilities to improve pricing accuracy, strengthen agreement management, and reduce administrative effort. Optimized Inventory Replenishment: Strengthened supplier collaboration through automated replenishment processes and integrated procurement workflows, helping maintain product availability and reduce stock-related risks. Integrated Customer Support & Operations: Connected CRM and customer support activities with operational and order management processes, creating a unified view of customer interactions, service requests, and business operations. Improved Customer Relationship Visibility: Enabled greater visibility into customer requirements, support activities, and service performance, helping teams deliver a more responsive and consistent customer experience. Data-Driven Operational Management: Enhanced reporting and operational visibility across inventory, distribution, procurement, and customer service functions to support informed decision-making and continuous operational improvement.
• Microsoft Dynamics 365 Business Central
• Advanced Inventory Management
• Bin & Location Tracking
• Warehouse Management
• Customer-Specific Pricing
• Contract Management
• Supplier Integration
• Automated Replenishment
• CRM Integration
• Technical Support & Case Management
The new Dynamics 365 Business Central platform provides Geisler Company with a scalable foundation for future growth and operational excellence. With enhanced inventory visibility, automated supply chain processes, integrated customer support, and stronger pricing controls, the organisation is well-positioned to expand operations while continuing to deliver exceptional service to aerospace, defense, and automotive customers.
Enhanced Inventory & Distribution Control: Improved visibility and control across inventory, warehouse, distribution, and customer pricing operations through a centralised ERP platform. Faster Order Fulfilment Performance: Real-time inventory visibility improved warehouse efficiency and accelerated order processing, helping maintain the company's commitment to 24-hour delivery. Improved Inventory Availability: Automated replenishment processes strengthened inventory planning, reduced stock shortages, and improved product availability across operations. Reduced Manual Procurement Effort: Automated purchasing and replenishment workflows minimised manual intervention while improving supply chain responsiveness and operational efficiency. Accurate Customer Pricing & Contract Management: Customer-specific pricing automation improved pricing accuracy, streamlined contract administration, and enhanced management of high-volume customer accounts. Stronger Customer Service & Support Visibility: Integration of customer support and order management processes provided a unified view of customer interactions, enabling faster issue resolution and improved customer experiences. Better Business Intelligence & Decision-Making: Leadership teams gained access to more accurate operational data and reporting, supporting improved planning, forecasting, and strategic decision-making. Scalable Foundation for Future Growth: Established a future-ready ERP platform capable of supporting business expansion while maintaining the service quality, responsiveness, and operational excellence expected by customers in aerospace, defense, and automotive industries.
