SuperSonic Imagine partnered with ERBrains to execute a rapid global business transformation following its carve-out from Hologic. By implementing Microsoft Dynamics 365 CRM, Field Service Management, and Finance & Operations across six international geographies within four months, the organization established a unified business platform to support customer engagement, field operations, financial management, and future global growth.
SuperSonic Imagine is a globally recognised medical imaging innovator known for its flagship SuperSonic™ MACH™ ultrasound systems powered by proprietary UltraFast imaging technology. The company’s solutions have helped redefine non-invasive diagnosis and monitoring of breast, liver, and prostate diseases, with more than 2,300 systems installed across over 80 countries worldwide.
Following its strategic transition from Hologic, SuperSonic Imagine embarked on a large-scale digital transformation initiative to establish independent business operations and create a modern technology foundation capable of supporting its global workforce, customers, and service operations.
• Complex Global Carve-Out Transition: The organisation needed to establish independent customer management, service operations, and financial processes while maintaining uninterrupted business continuity. • Accelerated Multi-Country Deployment: Implementing enterprise systems across six international geographies within a four-month timeframe required extensive coordination, planning, and execution. • Large-Scale Data Migration: Existing business data required analysis, cleansing, migration, and validation to ensure accuracy and consistency within the new environment. • Maintaining Operational Consistency: Business processes needed to remain aligned across multiple regions while supporting local operational requirements. • Disconnected Business Functions: Customer management, field service operations, and financial processes required a unified platform to eliminate silos and improve visibility. • Supporting Future Global Expansion: The organization needed a scalable technology foundation capable of supporting international growth, service operations, and evolving business requirements.
• Unified Microsoft Dynamics 365 Ecosystem: Implemented an integrated platform combining Dynamics 365 CRM, Field Service Management, and Finance & Operations to support global business operations. • Centralised Customer Relationship Management: Deployed Dynamics 365 CRM to manage customer information, sales activities, and relationship tracking across international teams. • Enhanced Field Service Operations: Implemented Dynamics 365 Field Service to improve visibility into service delivery, equipment support activities, and field workforce management. • Integrated Financial Management Platform: Leveraged Dynamics 365 Finance & Operations to streamline financial processes, reporting, governance, and operational management across multiple geographies. • Connected Business Operations: Created a unified environment where customer, service, and financial information could be managed consistently throughout the organisation. • Global Data Migration & Transformation: Executed large-scale data migration and transformation activities to transfer business-critical information while preserving data integrity. • Operational Continuity & Standardization: Established a scalable platform that supported business continuity, process standardization, and global operational consistency.
The solution delivered global CRM management, field service operations, customer relationship management, financial management, enterprise resource planning, multi-country deployment, centralised reporting, operational visibility, data migration, business process standardisation, and scalable enterprise operations.
Accelerated Global Deployment: Successfully implemented Microsoft Dynamics 365 across six international geographies within four months while supporting large-scale data migration and business transformation activities. Seamless Business Transition: Ensured uninterrupted operations throughout the carve-out process by onboarding global teams to a unified platform while supporting local requirements and global standardisation. Integrated Enterprise Operations: Connected customer management, field service operations, and financial processes within a single Dynamics 365 ecosystem to improve collaboration, visibility, and operational efficiency.
• Microsoft Dynamics 365 CRM
• Microsoft Dynamics 365 Field Service
• Microsoft Dynamics 365 Finance & Operations
• Global Data Migration
• Multi-Country Deployment
• Customer Relationship Management
• Field Service Management
• Financial Management
• Operational Reporting
• Business Process Transformation
The new Microsoft Dynamics 365 platform provides SuperSonic Imagine with a scalable operational foundation capable of supporting future acquisitions, geographic expansion, and evolving business requirements. With customer, service, and financial operations connected through a unified ecosystem, the organization is well-positioned to continue driving innovation and delivering exceptional value to healthcare providers worldwide.
Successful Independent Operations: Established independent business operations following the carve-out while creating a scalable foundation for future growth. Unified Global Business Management: Consolidated customer management, field service operations, and financial processes into a single platform, improving visibility and control across global operations. Accelerated Global Transformation: Successfully deployed the solution across six countries within four months without disrupting business continuity, demonstrating effective execution of a complex transformation initiative. Enhanced Collaboration & Decision-Making: Improved cross-functional collaboration through centralised data, streamlined workflows, and enhanced visibility into customer, service, and financial activities. Future-Ready Digital Ecosystem: Created a scalable platform capable of supporting continued innovation, global expansion, and operational excellence across international business operations.
